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Standout Startup Marketing
GET STARTED: Plan your sprints
Welcome from Allyson Letteri (1:57)
Download your workbook
GTM Strategy (28:34)
Sprint Plan (4:37)
Team design (9:07)
SPRINT #1: PERSONAS to create value
ICP & Buying Committee (14:36)
Personas (29:38)
Research (27:04)
SPRINT #2: POSITIONING to differentiate
Competitive Map (21:52)
Positioning & USP (29:23)
Company Messaging (13:54)
SPRINT #3: PERSONALITY to build affinity
Personality Discovery (17:23)
Archetypes (34:56)
Verbal Brand Identity (15:56)
SPRINT #4: MESSAGING that converts
Halfway Hello from Allyson Letteri (0:29)
Value Propositions (19:11)
Proof Points (20:09)
Messaging Tests (10:59)
SPRINT #5: LAUNCH to drive user growth
Product Narrative (21:56)
Homepage (25:00)
Sales (22:23)
SPRINT #6: CONTENT that attracts and engages
Customer Journey (21:14)
Content Strategy (21:14)
Channels (28:02)
CONGRATULATIONS and feedback
Congratulations from Allyson Letteri (0:38)
BONUS: Workshops & Guide
Ultimate Acquisition Content Prompts
Fast Track to First Customers Playbook
Competitive Map
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